AdWords Consultancy

Just returned from a meeting with a fellow Brit who also does AdWords consulting like I do. He's been over to an AdWords conference in Chicago and confirmed my feeling that there is no magic solution to AdWords, it just requires 6 skills sets:-

1. Understanding the mechanics of the system
2. Keyword research
3. Copywriting
4. Price setting / determining the value of a new customer
   
5. Conversion tracking
6. Understanding (and often helping to define) the target market(s) of your client
   

And of course the small matter of making sure that the site that you direct traffic to converts visitors into customers.


There are many keyword research tools on the market and I tend to use 3 or 4 at any one time but Google's own tool is getting better fast and for many simple campaigns it may be sufficient.