How to launch a new product

Been studying a review copy of a book today - pretty good in fact. Can't say more 'cos it's embargoed for a while but when it goes, it will go fast. It ought to too - it's about launching a new product!

Talk about autocannabalism.

Teaspoons behaving better today but I did read recently one neat idea that teaspoons pupate into coat hangers. That explains a lot!